Another was an initiative launched by the non-profit Children’s Partnership and was directed at the online gaming industry, not parents. It encourages the industry to provide parents and their kids with more opportunities to direct the money they spend on virtual purchases toward fundraising causes.
“Kids and their parents spend a substantial amount of money on games, creating a strong nexus for game company corporate responsibility focused on the cause of kids. Already, some companies have donated revenue from gamers to causes, most notably when Zynga raised $4 million for Haiti,” the report says.
A companion report pointed out how there’s been a 100 percent increase in the sale of virtual goods in games.